Founded in 1949, the Otto Group today is a worldwide-operating trade and services group with more than 55,000 employees on three continents. The Otto Group operates in 19 countries in Europe, North America and Asia. It is engaged in retail trade, financial services, the wholesale and the services sectors. In the financial year 2003/04, the Otto Group achieved a turnover of 14.3 billion euro. Today, Otto is the largest mail order group in the world. Since the mid-1990s, the Group‘s mail-order companies have been offering their products also on internet portals. The Otto Group is the world’s number two in B2C online trade, second only to Amazon. Over-the-counter retail trade constitutes the third pillar of the successful multi-channel distribution concept at Otto.
Global corporate activities and a variety of strategic partnerships and joint ventures provide Otto with excellent opportunities to transfer know-how and to use the synergy potential available. The fact that national companies are acting within their own responsibility to a high degree guarantees both flexibility and a close customer relationship as well as optimum target group appeal in the respective country.
The Otto Group is supported by almost 40 Otto import offices and agencies throughout the world – three of them in China. With extensive knowledge of the local markets and permanent contact with suppliers, they greatly assist all of the companies in the Group, channelling to their customers the latest fashions and high-quality products from a variety of fields – all at attractive prices.Otto Group